What Types of Downloadable Ingame Content Are There and Why Do We Buy Them?

As explained in our previous article, games conquer us so easily because they let us fulfill our basic needs in a way that brings us more pleasure and less hurdle than when we fulfill the same needs in real life. And as the gaming world is shifting towards the F2P monetization model, game producers tend […]

What Makes Games So Addictive: the Psychology Behind Gaming

  How do games win our hearts — and our pockets? We have all been stuck playing for hours without noticing the time passing by — but what makes games so addictive? In this article, we’ll explain the psychological mechanisms that games trigger to give us pleasure — and generate $140 bln in revenues for […]

Reinventing the Value Creation in the Gaming Industry: Who’s Ruling it Now?

The gaming world consists not only of gamers and game developers. It involves all sorts of participants that interact with each other along the value chain of game creation and promotion. In this article, we’ll describe how each of them gets involved, how they work together, and what brings them profits. But most importantly, we’ll […]