Cow Level AG is a Swiss holding company located in the canton of Zug. Our long-term vision is to become a leading investor specialized in technology for the gaming and esports market.
We have a pretty different view of the gaming industry. Even after all-time highs during the covid19 crisis across the industry, we believe that this market is just in its infancy. Technology will evolve, which will require people to do jobs in virtual worlds that machines can not do. Home office and remote work just have been the first step of this global movement towards virtual realities. Check out astonishing facts & figures about the market on our investment site.
The first project we committed to is the First international Play Money Exchange (FiPME). FiPME is a FinTech startup that built an Exchange for virtual goods, similar to NYSE – an Exchange for stocks. The difference is that FiPME uses a service-based B2B2C business model. On the one hand, it will provide legal certainty to publishers in the transaction of virtual goods by increasing their revenue streams from commissions earned in the secondary market. On the other hand, it enables gamers to quickly and securely trade in-game items and services for cash (€). Click the video to get the big picture directly from the founders.