FiPME — the Estonian company First international Play Money Exchange has been acquired by Swiss Holding Cow Level AG.
FiPME is the next generation exchange where gamers can meet to trade in-game goods and services together with digital art. Cow Level AG is a Swiss Holding ready to build bridges and invest in gaming, esports and fashion.
Our first launch product FiPME will be a stock exchange kinda offering for virtual items in the 159B Dollar market of video games.
For gaming studios — to build additional revenue streams by accessing the secondary market and to gather more data for their price structure.
For esports teams to create digital art around the gaming ecosystem to foster their relationship with their community and built new long-term revenue streams.
For the fashion world: Louis Vuitton just announced a major play in the new economy of digital fashion, since decoring ourselves just comes natural to us. Whether in the real, or the virtual world
“After doing extensive market research it became clear to us that we need to build a new economy around gaming where everyone can participate in — gamers, studios, esports teams, artists and the fashion world that has already discovered digital fashion as the next Billion Dollar frontier. We are excited to build the foundation for this new ecosystem“, explain the two founders Boris Obodda and Stefan Kaemper.
„With Nike, BMW, Lamborghini, Burberry, Louis Vuitton and many other brands strengthening their investments into the gaming space, it’s clear that we are seeing the rise of a new digital fashion economy. Think about the sneaker market — a piece of art always rises in value. Not just a Monet, but also a Michael Jordan. So why wouldn’t a shoe brand want to introduce virtual sneakers to this giant market of 3 Billion gamers out there?“, says Benjamin Kratsch, VP of Marketing.
Next milestones are the opening of the exchange and the first funding round for Cow Level AG. Version ONE of the exchange is ready for release with Amazon Web Services as a hosting partner. The launch is planned for spring.
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